Kuali is hiring a marketing director to help us connect with the higher education community. Responsible for product marketing, our website, PR, and Brand, this role reports to the chief operating officer and works closely with the peer-director of demand generation, and a talented group of marketing, sales, and product professionals.
**Who are we?
**Kuali builds software solutions for higher education. We help our customers — colleges & universities — reduce administrative burden and cost so they can focus on their mission of providing a fantastic education and conducting cutting-edge research. We work in a competitive space, ripe for innovation, with users ready to be delighted. Our products support a range of unique higher ed workflows, curriculum and catalog management, research administration, continuity management, and financial planning, management, and analysis.
As a company, we are guided by our cultural values:
Iterate to evolve
Act with accountability
Assume the best
Deliver amazing experiences
As Kuali marketers, we learn from and teach each other, we practice transparency and empathy, and we delight in delivering value to our customers and prospects.
We work remotely, and have for years. Distributed work is in our bones, with a history of institutions working across state lines on open-source software for more than ten years. Our employees each work in the environment where they’re happiest, from Pennsylvania to Hawaii. We work consciously to create a collaborative and healthy remote work culture, and we travel to meet in person a few times each year.
Everyone should love their work
At Kuali, we are committed to providing a welcoming environment where people of all races, gender identities, gender expressions, sexual orientations, physical abilities, physical appearances, socioeconomic backgrounds, life experiences, nationalities, ages, marital status, veteran status, military service eligibility, religions, and beliefs are included, valued and heard. Our belief is that a strong commitment to diversity and inclusion strengthens us as humans, as teams and as a company.
What you'll be responsible for
You will be responsible for contributing to Kuali's lead and revenue pipeline through effective management of the company brand and website, and by leading the team to utilize optimal strategies for messaging, content, and campaigns that drive awareness, increase conversion rates, expand current customer engagement, and maintain strong customer retention. You will work closely with your peer director in demand generation, product & content marketers, events staff, sales, product managers and designers, and our customers and prospective customers across five business lines.
- Team leadership prioritization and results
- Mentoring and professional development
- Product positioning and messaging frameworks that span business lines
- The company website
- Press, analyst, and influencer activities
- Sales enablement
- SEO strategy & management
- Go-to-market planning & execution
- Competitive research & analysis
- Product pricing & packaging
We’re looking for a curious, enthusiastic, empathetic marketer to develop strategy for, and lead the team’s product marketing work; the evolution of our website; press, analyst, and influencer relationships, and the effective use and evolution of our brand. You’ll solve problems, advocate for customers and prospective customers, and contribute to a team culture built on trust and mutual respect. As a marketing director here, you’ll have a significant impact on what we do and how we do it.
We believe the best results are created by teams who represent a broad range of ideas and perspectives. We value employees with diverse backgrounds and experiences.
look at our company values and think—I want to contribute to that environment.
have 3+ years experience in a marketing leadership role, and at least 8-10 years total marketing or related professional experience.
have experience deploying best practices for B2B marketing across all stages of the buyer journey.
are eager to be a player-coach who can lead and mentor a team while also rolling up your sleeves to complete any tasks needed to run a campaign.
know the ins & outs of digital marketing.
listen, and your written, oral, and visual communication is clear, concise, and tuned carefully to your audience. You adapt well to virtual meeting tools. You ask important questions and demonstrate customer empathy.
solve problems with resourcefulness and creativity.
know your stuff. You can think your way through complex issues, have a keen eye for details, and talk about it all confidently, accurately, and honestly.
are organized, communicative, and accountable—you own your role entirely while being open to criticism, suggestions, edits, and new ideas.
are curious, self-motivated, and persistent in your thirst for knowledge and growth in your craft. You generously share your discoveries with others.
thrive in a fully remote team, and you have a suitable home working environment or alternative.
We’d be delighted if you bring experience with:
- Higher education or Ed-Tech
- Enterprise-level SaaS marketing
- Top-of-the-line equipment of your choice to get your job done
- A truly exceptional benefits package including full premium coverage for employee and dependent medical and dental care
- 401(k) matching
- Employee stock options
- Paid Maternity/Parental leave
- All the paid time off you need (just work it out with your manager)
- Allowance for continuing education, conferences, and/or training
- Space to work on self-driven projects during quarterly “hack weeks”
- Employee resource groups and community events