Product Marketing Manager


Remote - US

The Couchbase Product Marketing Manager will be an outward facing champion of Couchbase. 

This individual will be responsible for a range of outbound marketing activities focused on articulating both the technologic and business value of products and services in order to increase its adoption in an extremely competitive marketplace. Responsibilities include, but are not limited to, the following:


  • The role requires strong technical, analytic, writing and communication skills.  
  • Candidates must be able to assimilate new concepts and technology quickly and articulate its advantages and business value concisely.
  • Candidates should have real-world experience with enterprise databases, cloud architectures, application development, analytics, business intelligence or other market-defining technologies (IoT, NoSQL, Hadoop, Spark, etc.).  This is a high profile role that requires frequent interaction with sales, customers, engineering, and Couchbase executives.  
  • Database programming is highly desired (SQL & NoSQL query languages) as are JavaScript, OLTP, report and web page design skills. Experience with Java, Scala, Hadoop, Python, Open Source software and cloud-managed services are significant plusses.   
  • This position reports to the Vice President of Product & Solutions Marketing who is located at Couchbase corporate headquarters in Santa Clara, CA. Exceptional remote candidates will be considered. 

Role Description

  • Creation of strategic sales tools including presentations, demonstrations and competitive product positioning for use by Couchbase’s direct sales force and partners.
  • Creating product collateral, evaluation guides, and white papers and blogs about relevant technology and business issues for the Couchbase community of developers, architects, dev-ops, business stakeholders and users. 
  • Developing cost effective lead generation campaign programs including messaging, long-form content, follow-up tactics, and promotions.
  • Launching new products to sales, marketing, customers, prospects, press and analysts. 
  • Researching industry segments, use cases and business functions where Couchbase technology can have significant impact.
  • Coordinating and communicating customer-focused Go-To-Market needs with product management, engineering, developer advocacy, documentation and services groups.


  • Excellent presentation and written communication skills.
  • A minimum of a Bachelors degree in applicable database, computer science or networking disciplines or equivalent experience.
  • 5+ years of enterprise software industry business experience, ideally in marketing, pre-sales, engineering or product management.
  • Experience working in the evolving technical markets such as NoSQL or big data analytics are a significant plus.
  • Experience in technical sales or business development is a significant plus.
  • Experience using relational databases, NoSQL databases, Linux and windows operating systems and cloud environments (AWS, Azure or GCP) is preferred.
  • Ability to present technical concepts and examples to a varied audience.
  • Demonstrated ability to coordinate activities across departments and functions as applied to product launch activities.
  • Demonstrated ability with core product marketing skills in product messaging, positioning and competitive differentiation.
  • Self-starter with abundant initiative.
  • Experience in software product management is a plus
  • Web publishing experience is a plus
  • Some travel required
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